Before implementing the right strategic content plan, our most recent client was seeing a consistent trend of 1.2K views per post on average.

And to be completely honest with you…

…it comes down to a simple solution.

Dev was an entrepreneur, always hustling to get ahead. He focused on growing his business (sneaker resale) never stopping to help others. One day, a mentor named Steven reached out to him.

“Dev,” he said, “There’s a unique opportunity coming your way but first, you need to do something for someone else. You’ll know when the time is right.”

Dev didn’t fully understand, but he shrugged it off. He continued his work, focused only on himself. One afternoon, Dev raced to the city to purchase a bunch of new sneakers that he’d been waiting on. On the way there, Dev noticed an elderly man struggling to load boxes into his van. The old man asked Dev for a hand, his response “Sorry I’m heading to a sneaker sale. I don’t have time” and carried on his way.

Dev made it to the store and was near the front of the line. He thought back to what the mentor said to him. Feeling conflicted and guilty he left the store and quickly rushed back to help the elderly man. As he loaded the last box in the van, he noticed that the boxes were filled with limited edition sneakers. The elderly man was very appreciative and offered Dev a vendor’s pass to the biggest sneaker event in the country.

Dev attended the event and signed his first major partnership of his career. Confused, he remembered Steven’s words. That’s when it clicked—by taking a moment to give, something bigger was returned.

Steven’s lesson stuck with him: in business, and in life, to get something, you must first learn to give.

Now, I know what you are thinking. “What the hell does that even mean?”

Instead of telling you what it means - let me share a story.