The “Fitness influencer” dilemma

The Reality of Shooting Fitness Content

If you're a fitness influencer, you know this pain. Shooting content is cool. Working out is great. Trying to do both at the same time? A nightmare.

Ever tried holding a perfect plank while making sure your camera angle is right? Or doing a heavy set only to realize your phone stopped recording halfway? Yeah, not fun. Fitness content creation looks effortless when you scroll through Instagram, but behind the scenes, it’s a whole different story.

Creator Mode vs. Beast Mode

If you're passionate about both fitness and content, I’ve learned the best way to do both is to focus on one at a time. Before a shoot, prime yourself to step into "creator mode"—where lighting, angles, and engagement come first. Or, switch to "beast mode"—where the only thing that matters is the workout. Trying to juggle both at once usually means sacrificing quality in one (or both).

The Hidden Demand for Good Content

Here’s the thing—when you get really good at creating fitness content, you attract a lot of attention. Gyms, brands, and even fellow athletes will want you to shoot for them because everyone wants to look good online, but few people like to go through the effort of filming and editing. It’s a skill not many have, and if you master it, you’ll stand out.

The Takeaway?

Fitness content creation is rewarding, but it’s work. The key is intentionality—know when to perform and when to record. And if you stick with it? You might just become the go-to person for making workouts look as good as they feel.

Now, go hit record—or hit the weights. Just maybe not at the exact same time. Let me know if this helps you.